• thersajapan

RSA JFN Online Event: Nick Luscombe and Ken Nishikawa presents 8020

Last month we held our first online event on the theme of radio in society.

The online show started with synthesized digital 80s rock chords, a light shower in the background, and two knowledgeable radio DJs' pleasant dialogue filled with niche facts and attractive stories. Mr. Nick Luscombe FRSA and Mr. Ken Nishikawa repeatedly pulled us into the bubbly age 40 years ago and brought us back to our unstable present. In such a unique time and space, each listener should have had a different experience, some feeling nostalgic, and others feeling mysterious like encountering a black hole in the deep universe.          

In my case, I had a moment to mull over what "radio" means when the wave of technology innovation is rising. Radio is getting more old-fashioned after movies, TV, and digital streaming have risen to prominence. Especially on the topic of radio's target audience and shrinking market, I was inspired to come up with several ideas to make the most of the "antique" radio in the following ways: -Engage Generation Y&Z, the kids of main listeners to the program. Invite DJs from those generations and have them talk and introduce their music as well. The listeners may observe a "battle" of DJs from two generations on air. Even after the program, it will trigger a communication between father/mother and daughter/son about the content and music. This initiative may widen the audience age group. -One of the strengths of radio is it's reliable usability in emergency situations such as pandemics, earthquakes, or typhoons, etc. Since the globe is facing unprecedented calamities these days, isn't there a chance for the "radio" to regain the spotlight in cases where we may run out of electricity? Wouldn't radio stations have a huge advantage in keeping people informed and entertained during times of crisis? People would be happy to listen to music they love and be relaxed and healed while catching up on the news until getting back to normal life. -Since the production cost of radio is low, collaborate with media, TV stations, and streaming services. While TV stations are in fierce competition with the streaming services, can't radio collaborate with either or both? Keep on trying something FUN and keep "radio" afloat!   

by Noriko Tada